This business was based on being an all fresh energy drink using fresh fruit and vegetables. The logo was made to represent our business by showing off fresh colors to represent the fresh fruits and vegetables that are used to make our energy drink. The target audience is for anyone who consumes energy drinks and is looking for a healthier option. The logo appeals to the audience by being big, bold, and bright. I like how I wrote out the word fresh. I could have made the logo more complex.